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Go cashless and enjoy a world of rewards

Colin Dallas, Head of Retail Banking, NBF

As digitisation continues to infiltrate the retail banking sector, we are witnessing a shift in banking preferences amongst consumers who are opting for enhanced customer experiences, hassle-free payment facilities and increased benefits. At NBF, these evolving consumer demands are central to the bank’s growth strategy – our mantra is to offer customers services and product innovation that exceed their expectations.

Consumers no longer perceive credit cards as sole transactional channels; they rather select based on their reward-based systems, discounts, lifestyle privileges, saving and protection benefits, cashback features, among others.

In response to these evolving preferences, NBF offers it’s Visa Infinite Credit Card, the bank’s most prestigious card that provides customers with convenience, ultimate spending power, personal privileges and unrivalled services. The interest/profit rate is among the most competitive in the UAE, with a figure of 2.49% per month in both conventional banking and Islamic banking.

Amongst the credit card’s unique selling points is its cashback policy of up to 3% for every dirham that is spent anywhere without any capping on the cashback that can be earned. More so, the cashback does not expire, so customers can accumulate these earnings without worrying about losing them at any point of time. Among the lifestyle privileges that this card offers is the 24/7 concierge of services, unlimited airport lounge access and substantial leisure, hospitality and dining discounts at some of the UAE’s leading outlets.  For the movie lovers, the card offers an unparalleled 60% cashback on movie tickets across premium movie chains throughout the year.*

Cardholders can also enjoy 0% instalment plans, enhanced security and the ‘tap to pay’ feature to speed up payment on small purchases. The Infinite Visa Card also offers a vast amount of travel benefits to appeal to the frequent traveler such as the global acceptability benefit from over 28 million establishments and multi-trip travel insurance. Card subscribers can also pass on these benefits to their family members with NBF’s Infinite Visa supplementary cards.  

At NBF, the customer is an integral part of product development strategy. As such, it is crucial to keep the finger on the pulse especially after our customer have had time to test and experience our product so we can innovate and enhance accordingly. To this end, our annual Customer Satisfaction Survey provides valuable data that guide our plans as we continue to cater to the evolving needs of our clients.

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