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NBF hosts webinar with Etisalat to support the SME sector in post-Covid recovery

Digitisation as a cornerstone to jump-start businesses in a post-COVID future

As part of its commitment to supporting the SME ecosystem in the UAE, NBF recently hosted a webinar with Etisalat to discuss the post-COVID business recovery and growth in the virtual sphere. The session took place as part of the bank’s knowledge sharing efforts through NBF Connect – an SME community platform engaging in industry-focused conversations such as the opportunities and challenges that currently exist.

Attending the event were, spokespersons from NBF, Rehan Ali, Head of Business Banking and Devid Jergeson, Head of Customer Experience and Platform Development. Both reiterated the bank’s focus, on supporting businesses beyond banking needs and helping them navigate the challenging environment. As such, the webinar focused on dealing with business threats during 2021 and beyond while taking key lessons from the pandemic, especially the need for more connectivity while keeping employees safe and healthy. Having transformed business planning and projection, the increasing importance of digitilisation in spurring growth emerged as a key imperative.

NBF Connect is a dedicated and exclusive banking platform for Small and Medium Enterprises (SMEs) and the first of its kind in the UAE. The community platform serves as a one-stop shop for SME members which includes access to a suite of services and solutions as well as knowledge-sharing capabilities. NBF Connect was co-created with SMEs making NBF the first bank to join hands with the SME community to develop a platform of this kind “for SMEs, by SMEs”.


About National Bank of Fujairah PJSC:

Incorporated in 1982, National Bank of Fujairah PJSC (NBF) is a full services corporate bank with strong corporate and commercial banking, treasury and trade finance expertise as well as an expanding suite of personal banking options and Shari’a compliant services. Leveraging its deep banking experience and market insight within Fujairah and the UAE, NBF is well-positioned to build lasting relationships with its clients and help them achieve their business goals.

NBF’s key shareholders include the Government of Fujairah, Easa Saleh Al Gurg LLC and Investment Corporation of Dubai. Rated Baa1 / Prime-2 for deposits and A3 for counterparty risk assessment by Moody’s with a negative outlook; and BBB / A-2 by Standard & Poor’s with a stable outlook, the bank is listed on the Abu Dhabi Securities Exchange under the symbol “NBF”. It has a branch network of 15 (of which 1 is an electronic banking service unit) across the UAE.

For further information, please contact:

Strategic Marketing and Communications Department


Telephone: +971 4 507 8351 and +971 4 507 8576

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