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NBF Capital recognised as “Best Customer Experience Team” at inaugural Gulf Customer Experience Awards

Recognition builds on NBF Capital’s market profile as leader in bespoke financial advisory and a champion of service excellence 

National Bank of Fujairah (NBF) PJSC announced today that its subsidiary, NBF Capital Limited, has won the accolade for “Best Customer Experience Team” at the inaugural Gulf Customer Experience Awards. The recognition highlights not only NBF Capital’s growing profile as a bespoke corporate advisory service but the parent group’s unwavering focus on investing in and delivering the highest standard of service for its clients.

Based on the internationally-recognised model implemented by the UK Customer Experience Awards, the regional programme recognises companies across multiple industry sectors for delivering the highest levels of customer service. Nominees from both the public and private sectors in the Middle East underwent a rigorous competitive process that included written submissions for a broad range of service award categories, and upon being shortlisted as finalists, presented their cases in front of judging panels comprising senior industry and service professionals. The finals were held last Wednesday and the winners announced at a gala event at the Jumeirah Creekside Hotel on the same day.

NBF Capital’s latest award is further validation of its relationship-driven approach and growing success as a bespoke corporate advisory service; barely two years since it was incorporated in the Dubai International Financial Centre, NBF Capital has successfully carried out deals across multiple industry segments from healthcare to precious metals and information communication technology and currently has over AED 3.5 billion worth of transactions that are closed or in the pipeline. NBF Capital’s winning team comprises corporate bankers who collectively have over 60 years of experience in the local financial services sector. NBF Capital was also voted “Best Corporate Advisory Service” at last year’s Banker Middle East Product Awards, edging out bigger and more established players in the process. 

NBF Capital is regulated by the Dubai Financial Services Authority, which allows it to operate with the highest standards of governance and transparency, whilst its parentage allows it to tap into the NBF group’s extensive skill sets and corporate banking franchise.

NBF Capital’s Senior Executive Officer, PB Das, said: “NBF Capital has made good progress over the past two years and this latest award is testament to not only the team’s dedication to its customers, but the speed with which we’ve been able to establish ourselves as a trusted and credible advisory partner for the mid-market segment in the UAE.  

“By developing innovative solutions that are designed around our customers’ needs, NBF Capital has shown time and again its ability to empower clients and exceed their expectations, and looking ahead, we remain committed to working closely with our valued customers as they seek to achieve greater success. This award fills me with great pride and on behalf of the NBF Capital team, I would like to thank our clients and our partners for their support, without which we would never have come this far.”


About National Bank of Fujairah PJSC:

Incorporated in 1982, National Bank of Fujairah PJSC (NBF) is a full services corporate bank with strong corporate and commercial banking, treasury and trade finance expertise as well as an expanding suite of personal banking options and Shariah compliant services. Leveraging its deep banking experience and market insight within Fujairah and the UAE, NBF is well-positioned to build lasting relationships with its clients and help them achieve their business goals.

NBF’s key shareholders include the Government of Fujairah, Easa Saleh Al Gurg LLC and Investment Corporation of Dubai. Rated Baa1/Prime-2 by Moody’s and BBB+/A-2 by Standard & Poor’s, both with a stable outlook, the bank is listed on the Abu Dhabi Securities Exchange under the symbol “NBF”. It has a branch network of 15 across the UAE.


About NBF Capital Limited

Established in May 2013, NBF Capital Limited (“NBF Capital”) is a bespoke financial solutions provider specialising in consultancy and advisory services ranging from loan syndication, mergers and acquisitions, business formation to corporate restructuring. A fully-owned subsidiary of National Bank of Fujairah (NBF), an award-winning, full services corporate bank with a track record spanning over 30 years, NBF Capital is well-positioned to leverage the parent’s client relationships, business expertise and local insights to help companies make the best of opportunities within the UAE and beyond.

NBF Capital operates out of the Dubai International Financial Centre. It is regulated by the Dubai Financial Services Authority.

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