National Bank of Fujairah underscores community inclusion and empowers people of determination at the 2019 Enable Fair
Bank engages with local community to empower people of determination
National Bank of Fujairah (NBF) PJSC, actively participated at the ENABLE Fair 2019, an event helping to introduce the people of determination into the world of retail by displaying their hand-made goods and crafts. ENABLE, a CSR initiative by the Desert Group, delivers a 360 entrepreneurial model to young Emiratis with intellectual disabilities, organised this event to further support its efforts for increasing awareness about people of determination, SME inclusion and promoting the social enterprise model to other corporates.
Held at the Dubai Garden Centre, this year’s fair witnessed participation from over 80 students across 17 centres who were responsible for creating 3270 products. The event provided a one-day retail experience with an aim to sharpen their entrepreneurial skills. To further extend support, 20 of NBF’s staff volunteered at the fair by partnering up with the participants and helped them manage their stalls and drive sales. To incentivise this entrepreneurial activity, ENABLE awarded the winning stall with the most sales for their products to be permanently displayed on the ENABLE online store.
NBF’s ongoing collaboration with ENABLE is reflective of its commitment to supporting the development of all the communities in which it operates. More so, the bank has extended its dedication to this initiative to showcase the true potential of the people of determination and to highlight the importance of SME inclusion while promoting other corporate enterprises to do to the same. The bank has further developed its partnership with ENABLE by promoting the ENABLE Truck – a pop up store that tours the UAE and through the ‘Plant with Us’ series which aimed to raise awareness on sustainability and environmental conservation in local communities.
About National Bank of Fujairah PJSC:
Incorporated in 1982, National Bank of Fujairah PJSC (NBF) is a full services corporate bank with strong corporate and commercial banking, treasury and trade finance expertise as well as an expanding suite of personal banking options and Shari’a compliant services. Leveraging its deep banking experience and market insight within Fujairah and the UAE, NBF is well-positioned to build lasting relationships with its clients and help them achieve their business goals.NBF’s key shareholders include the Government of Fujairah, Easa Saleh Al Gurg LLC and Investment Corporation of Dubai. Rated Baa1/Prime-2 for deposits and A3 for counterparty risk assessment by Moody’s and BBB+/A-2 by Standard & Poor’s, both with a stable outlook, the bank is listed on the Abu Dhabi Securities Exchange under the symbol “NBF”. It has a branch network of 18 across the UAE.